Activision has announced a Skylanders Swap Force giveaway featuring demo booths with the game at the Toys  R Us International store in New York City, while also giving away packs via twitter starting today through the 31st. Below is the press release:

 Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is celebrating the month
 of "SWAPtober" as the magic of Skylanders SWAP Force sweeps the globe heading into
the game's launch on Sunday, SWAPtober 13th and beyond. Lucky Portal Masters will
have chances to win copies of the Skylanders SWAP Force game, explore the world 
of Skylanders in Times Square, and more during the month-long activities.

Kicking off SWAPtober, Activision will be giving away one Skylanders SWAP Force 
Starter Pack per day from October 1-31 via the official Skylanders Twitter
channel (@SkylandersGames). Portal Masters can visit Skylanders.com

to mix and match their favorite SWAP Force characters out of the more than 250 possible
combinations. Fans can then tweet their favorite SWAP Force character combination
along with a suggested catchphrase using the hashtags #SWAPtober and #Skylanders
 for the chance to win one of the daily Skylanders SWAP Force Starter Pack giveaways,
which will be available after the game's launch.

On October 10, Skylanders, one of the world's most successful video game franchises1,
is partnering with Toys"R"Us® to bring Skylands to life with "SWAPtoberfest"-a
celebration
in Times Square where fans will have the chance to be among the very first to play
the game before it's available at retail. SWAPtoberfest will feature Skylanders 
SWAP Force-themed activities, photos with Skylanders costumed characters as well
 as chances to win a Skylanders SWAP Force Starter Pack and special Skylanders-themed
merchandise from top companies like MEGA Brands, Rubie's Costume Company, Hybrid
 Apparel and Power A.

On Saturday, October 12 and Sunday, October 13, the Toys"R"Us international flagship
store in New York City will celebrate the launch of Skylanders SWAP Force with
one-of-a-kind
in-store experiences, including game demos and giveaways (while supplies last).

Skylanders SWAP Force was recently named as one of the 2013 Toys"R"Us "Fabulous 
15"on the Toys"R"Us Holiday Hot Toy List. The game will be available in North America
on Xbox 360(TM), PlayStation® 3, Nintendo Wii(TM), Nintendo Wii U(TM) and Nintendo
3DS(TM) on October 13; in Australia on October 16; and in Europe on October 18. 
It also will be available day-and-date with the launch of Xbox One(TM) and PlayStation®
4.