Ubisoft has revealed that Pro Racer Brad Keselowski as an NPC to Watch Dogs, the press release is below:

Ubisoft® has announced that professional stock car driver and team owner, Brad
Keselowski, will be featured as a non-playable character in Watch Dogs™. Using
Keselowski’s likeness, he will be featured as one of the many in-game citizens
roaming the streets of Chicago that players will be able to profile. 

Keselowski is not the only familiar face players can meet on the game’s busy
sidewalks. Earlier this year, Ubisoft announced that actress and comedian Aisha
Tyler will also greet players as a non-playable character. 

In addition to racing, Keselowski owns Keselowski Racing, which fields two full-time
teams in the Camping World Truck Series. He currently races for Penske Racing in
NASCAR, driving the No. 2 Ford Fusion in the Sprint Cup Series and the No. 22
Discount Tire Ford Mustang in the Nationwide Series. Keselowski is one of only two
NASCAR drivers to have won a championship in both the Sprint Cup Series and the
Nationwide Series.