In perhaps one of the strangest video game marketing promotions in recent memory, Sony’s New Zealand Playstation branch is offering gamers the opportunity of a life time; becoming CEO of Playstation NZ for an entire 24 hours. The winner of the promotion will not only be Playstation NZ CEO for an entire 24 hours, but will also be taking home a wifi Playstation Vita bundle, a Playstation 4, and an Infamous: Second Son Collector’s Edition copy of the game. This new promotion is to help promote the worldwide launch of the aforementioned title.

“We’re looking for someone who has a vast knowledge of gaming, an outstanding record of achievement and a killer instinct. The person chosen to take advantage of this once-in-a-lifetime opportunity will blow all applicants out of the water with their keen eye for strategy, boardroom combat and ability to flush out corporate enemies,” says Director of Sales and Marketing for Sony Computer Entertainment New Zealand David Hine

Those interested can head over to enjoyyourpower.co.nz