CastAR has revealed some new info including new hirings:
PALO ALTO, CA (August 18, 2016) – castAR, an industry leader of mixed reality entertainment, announced today the appointments of Darrell Rodriguez as CEO, and Steve Parkis as President and COO. These appointments provide experience in go-to-market execution to complement the visionary team that has been driving the castAR platform towards its retail launch.
“Darrell and Steve not only share our passion for pushing the boundaries of what’s possible in mixed reality gaming and entertainment, they are the one-two punch we have been looking for to drive castAR into our consumer launch and beyond,” said Jeri Ellsworth who together with Rick Johnson co-founded castAR. “Together with our great partners at Playground Global, we’re poised to deliver a groundbreaking player experience.”
In his over two decades as an interactive and entertainment media executive, Darrell Rodriguez has brought his acumen for efficient, results-driven production and business strategies to some of the biggest creative enterprises in the video gaming industry. As President of LucasArts, COO of Electronic Arts Los Angeles, CEO of Trendy Entertainment and CCO of International Game Technology, Rodriguez has been instrumental in leading some of the world’s top entertainment brands into new frontiers of technology and digital entertainment.
Steve Parkis has led teams at The Walt Disney Company, Zynga and Storm8, producing globally recognized, award-winning and commercially significant products based on franchises like Toy Story, The Incredibles, Cars, Pirates of the Caribbean, CityVille and FarmVille. Creating new entertainment platforms through the innovative use of new technologies, business models and interactive storytelling for more than fifteen years, Parkis will focus on further building out the team, platform, product execution and marketing strategy to bring castAR to consumers.
“castAR is primed to make mixed reality the place where the next breakthrough in entertainment will happen.” said Darrell Rodriguez, CEO of castAR. “Steve and my experiences in digital entertainment, combined with the vision of Jeri and Rick, leaves us both incredibly excited to drive the future of gaming through our first to market technology.”
For more information about castAR, please visit. www.castAR.com.
About castAR
castAR is developing a mixed reality entertainment platform that transforms a user’s physical environment into a digital playground, combining hardware and software to create playful, social and approachable experiences. Funded by Playground Global, castAR aims to bring mixed reality to mainstream adoption. castAR, was founded in 2013 as Technical Illusions after Jeri Ellsworth and Rick Johnson left Valve Software’s augmented and virtual reality team. To learn more about castAR, please visitwww.castAR.com
