WarnerMedia is bringing in-house streaming service HBO Max to more devices including the long-requested Roku:
SAN JOSE, Calif.- Dec. 16, 2020 – Roku, Inc. (NASDAQ: ROKU) and WarnerMedia today announced an agreement to bring HBO Max to the Roku platform. Starting tomorrow, Dec. 17, Roku users will be able to download HBO Max from the Roku channel store and subscribe directly on their Roku device to access all of HBO Max, which includes 10,000 hours of curated premium storytelling from the iconic brands of HBO, Warner Bros., DC, Adult Swim and much more. For users who have already subscribed to HBO through their Roku devices, the HBO app will automatically update to become the HBO Max app, and they will be able to log in using their existing HBO credentials.
The highly anticipated WONDER WOMAN 1984 debuts in theaters and on HBO Max on Christmas Day and will be available to HBO Max subscribers on their Roku devices directly from their living rooms at no additional cost.
“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”
“HBO Max is an incredible product with an unparalleled content offering that puts the consumer at the center, and we’re thrilled that Roku users will be able to experience all the great stories HBO Max has to offer,” said Tony Goncalves, Chief Revenue Officer, WarnerMedia. “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audience.”
Beginning Dec. 17, Roku users can access all that HBO Max has to offer, including groundbreaking HBO original series like Game of Thrones and The Sopranos, to newer favorites like Lovecraft Country and The Undoing, award-winning specials and documentaries, and new movies every single week. Every episode of iconic TV shows like Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory are perfect for your next binge-watching session – and users can dive into a full slate of all-new originals including The Flight Attendant, Search Party and much more. In 2021, Roku users will have access to a full slate of Warner Bros. films that will debut on HBO Max in the U.S. concurrently with their theatrical releases, including The Matrix 4, Mortal Kombat, The Suicide Squad, and Space Jam: A New Legacy.
Roku users can get the new HBO Max channel or find it in the “New and Notable” and “Movies & TV” categories of the Roku channel store to add it to their Roku home screen. HBO Max uses Roku Pay, a fast and simple way to pay on Roku streaming devices. For users who have already subscribed to HBO through their Roku devices, the channel will automatically update to HBO Max. For additional details on how to subscribe to HBO Max on the Roku platform, visit go.roku.com/hbomax.
December 15, 2020 – WarnerMedia and Comcast announced the rollout of the HBO Max app on Xfinity X1 and Xfinity Flex, providing Xfinity customers with access to HBO Max’s full portfolio of original series and programming in one integrated experience.
X1 and Flex customers will be able to access the HBO Max app over the Internet by saying “HBO Max” into the Xfinity Voice Remote or, for example, by saying the name of a desired title (like, “The Flight Attendant”). Xfinity customers will also be able to find the HBO Max app content library integrated throughout the X1 and Flex experience, including in current and evergreen collections such as “Best of 2020,” “Kids and Family,” “Black Film & TV” and more.
The launch on Xfinity comes just in time for the release of the highly anticipated feature film Wonder Woman 1984 starring Gal Gadot debuting on HBO Max on Christmas Day – the same day it hits theaters across the country. Wonder Woman 1984 will be available in 4K Ultra HD, HDR 10, Dolby Vision and Dolby Atmos to Xfinity customers on supported X1 and Flex devices.
“Since launching HBO Max, our teams have worked closely to deliver an HBO Max experience that would provide more frictionless access to Xfinity X1 and Flex customers, and we’re thrilled to debut the app today,” said Jennifer Mirgorod, Head of Sales and Account Management, WarnerMedia Distribution. “Millions of Xfinity customers can now easily explore all that HBO Max has to offer with a simple voice command.”
“The addition of the HBO Max app is another example of how we make it easier for customers to find their favorite live, on demand or streamed entertainment— all accessible with the award-winning Xfinity Voice Remote,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable. “I’m incredibly proud of our team’s efforts to bring the HBO Max app to X1 and Flex in time for the holidays and the anticipated premiere of Wonder Woman 1984.”
Xfinity delivers the best entertainment to customers via its X1 and Flex devices and through its leading Xfinity Internet service. X1 provides the most comprehensive library of entertainment on one platform with thousands of choices – aggregating live TV, On Demand, and popular streaming apps from a growing collection of networks and streaming services. Xfinity Flex is a 4K streaming device included with Xfinity Internet that extends the best features of X1 to customers who prefer only a broadband experience. It gives them one integrated guide to access all of their favorite streaming video and music apps, as well as a TV interface to manage their Xfinity WiFi, mobile, security and automation services – all of which is controllable with the award-winning Xfinity Voice Remote.
HBO Max is WarnerMedia’s direct-to-consumer streaming offering, with 10,000 hours of curated premium content. HBO Max is home to best-in-class quality entertainment, featuring the greatest array of storytelling for all audiences with the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more.
In addition to the release of Wonder Woman 1984, customers can enjoy a wide array of programming debuting on HBO Max this month, including the exclusive holiday special My Gift: A Christmas Special from Carrie Underwood, a new Euphoria special episode starring Emmy®-winning lead actress Zendaya, Steven Soderbergh’s new comedy film Let Them All Talk, the third season of Summer Camp Island and four-part docuseries Heaven’s Gate: The Cult of Cults. Top films like The Shawshank Redemption, The Photograph, Sex and the City, Sex and the City 2, Gladiator, Meet Me in St. Louis and Demolition Man also premiere this month. January will bring the second Euphoria special episode, Search Party season four, a new season of Selena + Chef, the entire Gossip Girl library, season one of Snowpiercer, The Alienist: Angel of Darkness, and King of Staten Island. Additionally, as previously announced, each film in Warner Bros. Picture Group’s 2021 slate will debut on HBO Max in the U.S. concurrently with its theatrical release and will be available to stream exclusively for one month.
For more information about HBO Max, visit HBOMax.com.