UK exclusive Fallout beer now available:
23 October 2015 (London, UK) – Bethesda Softworks®, a ZeniMax® Media company, today announced that it has teamed up with Carlsberg UK to offer fans Fallout™ BEER, a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout® videogame series. Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers from 5th November, ahead of the launch of Fallout® 4, the most anticipated video game of the year.
Fallout 4 will be available worldwide on 10th November 2015, and is being developed for Xbox One, PlayStation® 4 computer entertainment system, and for PCs by the award-winning team at Bethesda Game Studios® under the direction of Todd Howard. Named ’Best of Show’ by the official Game Critics Awards following its world premiere at E3 2015, Fallout 4 is the eagerly-awaited follow up to the 2008 ‘Game of the Year’, Fallout® 3, and the first title from the world-renowned studio since the release of their global phenomenon and 2011 ‘Game of the Year’, The Elder Scrolls V: Skyrim®.
Bruce Ray, Corporate Affairs Director at Carlsberg UK: “This is something of a world-first. Adult participation in video gaming is a truly social activity, on a par with cinema and music. We’re proud to work with Bethesda to produce a beer Fallout fans can enjoy”.
Fallout BEER is a 4% alcohol by volume (ABV) pilsner lager, with a refreshing zesty hoppy taste and a floral aroma, sold in a 330ml bottle format and sold only to customers aged 18 and over. To reserve your case of Fallout BEER please visit http://www.amazon.co.uk/dp/B016XZVE96
For more information about Fallout 4 please visit www.fallout4.com
About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, Battlecry Studios, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com.
About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®,The Evil WithinTM and RAGE®. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.
About Bethesda Game Studios
Bethesda Game Studios is the award-winning development studio known around the world for its groundbreaking work on The Elder Scrolls series and the Fallout series. Creators of the 2006 ‘Game of the Year’, The Elder Scrolls IV: Oblivion®, the 2008 ‘Game of the Year’, Fallout® 3, and most recently the 2011 ‘Game of the Year’, The Elder Scrolls V: Skyrim®, Bethesda Game Studios has earned its reputation as one of the industry’s most respected and accomplished game development studios. For more information on Bethesda Game Studios, visit bgs.bethsoft.com.
The Elder Scrolls, Skyrim, Bethesda Game Studios, Dishonored, Arkane, The Evil Within, PsychoBreak, Tango, Tango Gameworks, BATTLECRY, Battlecry Studios, MachineGames, Prey, Bethesda Softworks, Bethesda, ZeniMax and their related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the United States and/or in other countries. Fallout, Fallout Shelter, Nuka Cola and related logos are registered trademarks or trademarks of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, id Tech, DOOM, QUAKE, Wolfenstein, RAGE and their related logos are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. Other product and company names referenced herein may be trademarks of their respective owners. All Rights Reserved.
About Carlsberg UK
Our aim is to be the best beer and beverage business in the UK. We employ 1,800 people and boast household name brands including Carlsberg, Carlsberg Export, San Miguel, Mahou, Grimbergen, Tuborg and Somersby Cider. Importantly, we are engaged with society, which means we embrace our responsibilities and always strive to do the right thing. To find out more about our company, brands and CSR programme, visit:www.wearecarlsberg.co.uk or follow our story on Twitter @CarlsbergUKCorp
