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Comedy Central has greenlit it’s digital series “This is Not Happening” to a full TV series for it’s network:

Comedy Central has greenlit CC:Studios’ longform storytelling digital series “This Is Not Happening” to the linear channel, it was announced today by Kent Alterman, President, Content Development and Original Programming, Comedy Central. Executive produced by Ari Shaffir, Eric Abrams, Sam Saifer, and Jeff Tomsic, who will direct, the eight-episode season will premiere in the fall, and marks the #1 brand in comedy’s first pick-up of a series developed by the in-house creative initiative CC:Studios.

“The only reason we are picking up ‘This Is Not Happening’ is to prove we can incubate an idea digitally and then have it migrate to the linear channel,” said Alterman. “And also, it’s really funny storytelling with fantastic talent.”Shaffir added, “Fuck yeah!”

 

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