Amazon will release new Fire 8 tablets:

SEATTLE–(BUSINESS WIRE)–Sep. 6, 2018– (NASDAQ: AMZN)–Amazon today announced the next generation of its best-selling kids’ tablet: the all-new Fire HD 8 Kids Edition. The Fire HD 8 Kids Edition is built from the ground-up for kids with three ideas in mind:

1. Kids want a real tablet, not a toy–Fire HD 8 Kids Edition offers a stunning 8″ HD display, 32 GB of storage with up to 400 GB of expandable storage via a microSD card slot, and up to 10 hours of battery life. Fire tablets support up to two adult profiles (accessible with a PIN) and four child profiles that can be customized for each member of the family.

2. Parents don’t want to worry about the content their kids are viewing–Fire HD 8 Kids Edition includes a year of Amazon FreeTime Unlimited, which offers more than 20,000 premium books, videos, Audible books, educational apps, and games that have been curated for age-appropriateness, plus access to tens of thousands of hand-selected websites and web videos and award-winning parental controls–at no additional cost.

3. Despite best intentions, kids break things–Fire HD 8 Kids Edition comes with a kid-proof case available in blue, pink, or yellow, and a two-year worry-free guarantee–if they break it, return it and we’ll replace it. No questions asked.

“Fire Kids Edition tablets are built from the ground up to offer the content kids love and the award-winning parental controls parents trust. We’re thrilled that customers have chosen us to be the #1 kids tablet in the U.S.,” said Kurt Beidler, Director of Kids & Family, Amazon. “Now, we’re excited to make our best-selling kids tablet even better. The all-new Fire HD 8 Kids Edition offers all the features families love, plus adds kid-friendly Audible books and Spanish language content, and a new FreeTime design that makes it even easier for kids to discover and enjoy new content.”

Even More Content Kids Love, Now Easier to Navigate

The all-new Fire HD 8 Kids Edition introduces a new design in FreeTime with dedicated rows based on content type, making it even easier for kids to find their favorite titles. With Amazon FreeTime Unlimited, kids have access to premium, age-appropriate books, videos, educational apps, and games, including new and popular titles, such as Goodnight Moon, Hot Wheels Race Off, Olaf’s Summer Dream, Tumble Leaf, Team Umizoomi: Math Racer, and the complete Harry Potter book series, from brands like Disney, Nickelodeon, Amazon Studios, HarperCollins, and Pottermore. All of the content is kid-friendly, age-appropriate, and hand-selected by the Amazon FreeTime team with new titles added regularly.

Amazon FreeTime Unlimited is also expanding to include over 1,000 kid-friendly Audible books, including popular titles like Peter Pan, Rip Van Winkle, Beauty and the Beast, and Snow Queen. On Fire tablets, parents can also add additional Audible books to their child’s FreeTime profile via the settings on their child’s devices, or remotely via Parent Dashboard. The new Audible books in FreeTime Unlimited will be available on Fire Kids Edition tablets and compatible Fire tablets–coming soon.

FreeTime and FreeTime Unlimited–Now en Español

Also announced today is a new Spanish language experience within FreeTime and FreeTime Unlimited. Kids now have access to over 1,000 age-appropriate books, videos, educational apps, and games, plus thousands of hand-curated websites and web videos–all in Spanish and included with a FreeTime Unlimited subscription. Parents can choose to enable Spanish-only content, English-only content, or a combination of both. Settings can be customized for each individual child profile.

FreeTime and FreeTime Unlimited in Spanish will be available on Fire Kids Edition tablets, in the FreeTime app on compatible Fire tablets, and on compatible iOS devices, via a free software update that will begin rolling out to customers starting October 4, and is coming soon to compatible Android devices. For more information, read this press release.

Tools Parents Can Trust

Over 10 million kids (and their parents) have enjoyed the award-winning Amazon FreeTime service, which provides the perfect balance between giving kids the freedom of choice and unlimited access to the content they love, while providing parents peace of mind knowing that what their kids are viewing on their device is age-appropriate. FreeTime offers award-winning parental controls that encourage learning before play, and give parents the ability to manage their child’s FreeTime settings, including:

Weekday and weekend settings–parents can set time limits by weekdays and weekends.
Bedtime–parents can control when FreeTime shuts down for the day and turns back on the next morning.
Learn First–parents can set daily goals for educational content, and block access to entertainment content until after educational goals are met each day.
Screen time by category–parents can restrict certain categories, such as apps and games, while leaving unlimited time for reading.
Total screen time–parents can choose a set amount of total screen time per day, after which the tablet will shut down for the day.
Age filters–parents can adjust settings to tailor the FreeTime experience for each child and ensure the content their kids are viewing is age-appropriate for them.
Add or remove content–parents can add titles from their own content library into FreeTime, or choose to remove unwanted FreeTime Unlimited content.
Enable the web browser–parents can choose to enable or disable the kid-friendly web browser within FreeTime.
Additionally, parents can use Parent Dashboard (parents.amazon.com) to connect with their kids over digital content, and starting October 4, parents can now access a new Spanish language version of Parent Dashboard. With Parent Dashboard, parents can view daily activity reports of the digital content their kids are using in FreeTime and determine how to manage time limits and educational goals. Plus, remote parental controls in Parent Dashboard make it easy for parents to adjust their child’s FreeTime settings remotely from any web browser. Parents can control bedtime settings, set daily goals and time limits, adjust age filters, lock and unlock the device for a set amount of time, and enable the web browser–all without touching their child’s device. Parents can also remotely add new books, videos, and apps to their child’s FreeTime profile.

Availability

The all-new Fire HD 8 Kids Edition is available for pre-order today for $129.99 at http://www.amazon.com/FireHD8KidsEdition and starts shipping October 4. It is available in three fun color options: blue, pink, and yellow. As a special introductory offer, Fire HD 8 Kids Edition tablets are available in a multi-pack option so every member of the family can enjoy one. Buy two Fire HD 8 Kids Edition tablets for $194.98–that’s a savings of $65.

Fire HD 8 Kids Edition comes with a year of Amazon FreeTime Unlimited. After the first year, customers can continue their subscription starting at $2.99 per month for Prime members and $4.99 per month for customers who are not yet Prime members. The FreeTime Unlimited subscription can be used on Fire tablets, including Fire Kids Edition tablets, Kindle e-readers, compatible Android phones and tablets, and compatible iOS phones and tablets.

Families can also use their FreeTime Unlimited subscription to access FreeTime Unlimited on Alexa, an all-new Alexa experience for kids and parents with over 1,000 Audible kids’ books; kid-friendly, ad-free radio stations and playlists; character alarms; and premium Alexa skills from Disney, Nickelodeon, National Geographic, and more. FreeTime Unlimited on Alexa is available on compatible Echo devices, including Echo Dot Kids Edition, Echo, Echo Dot, and Echo Plus.

In addition to the Fire HD 8 Kids Edition, Amazon also introduced the all-new Fire HD 8, available for pre-order today starting at $79.99. More information can be found at www.amazon.com/FireHD8.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

SEATTLE–(BUSINESS WIRE)–Sep. 6, 2018– (NASDAQ: AMZN)–Amazon today announced the next generation Fire HD 8–now with always-ready, hands-free access to Alexa. With up to 10 hours of mixed use battery life, the all-new Fire HD 8 offers a stunning 8″ HD display with over 1 million pixels, a quad-core processor, 16 GB of internal storage with support for up to 400 GB more, plus hands-free access to Alexa–only $79.99. The all-new Fire HD 8 is available for pre-order today at www.amazon.com/firehd8.

“Fire HD 10 customers love having easy, hands-free access with Alexa and we’re excited to bring that same experience to the all-new Fire HD 8. Just ask Alexa to turn on the lights, play a movie, or make a video call–even when the tablet screen is on standby,” said Kevin Keith, Vice President, Amazon Devices. “The Fire HD 8 features a beautiful HD display, a fast quad-core processor, all-day battery life, and more expandable storage, plus everything you love about Alexa, hands-free and still only $79.99.”

The all-new Fire HD 8 includes:

• Beautiful display–Vibrant 8″ widescreen 1280 x 800 high definition display with over a million pixels and bright, vivid picture.
• Fast performance–Quad-core 1.3 GHz processor and 1.5 GB of RAM to quickly and easily switch between apps, stream movies, and browse the web.
• All-day battery life–Up to 10 hours of reading, listening to music, watching TV shows or movies, browsing the web, and more.
• More expandable storage–16 GB or 32 GB of internal storage, plus support for up to 400 GB more via expandable storage. Now you can install apps to the microSD card so you can enjoy even more entertainment while on the go.
• Alexa hands-free–Just ask Alexa to play a song, pause a movie, video call a friend or family member, read an Audible book, answer a question, show your calendar, control your smart home, and more–using only your voice, even when your screen is on standby.
• Show Mode–A new, immersive hands-free experience for Fire tablets with full-screen visuals that complement voice responses from Alexa. Show Mode lets you ask Alexa to see trending news, weather, movies trailers, camera feeds, and more–all glanceable whether you’re up close or across the room.
• Front- and rear-facing cameras–Video chat with friends and family with the HD 720p front-facing camera; take and share photos with the 2MP rear-facing camera, and save them for later with free, unlimited cloud storage for all photos taken on Fire tablets.
• Durability–As measured in tumble tests, Fire HD 8 is 2x as durable as the iPad mini 4.
• Dolby Atmos Audio–Dual stereo speakers optimized for Dolby Digital Plus and Dolby Atmos for enhanced realism and dynamic range.
• Fast Wi-Fi connectivity–Dual-band Wi-Fi support for seamless video streaming.
• Amazon-exclusive features–Alexa, ASAP, For You, X-Ray, Second Screen, Amazon FreeTime, Family Library, Blue Shade, On Deck, Prime Video downloads, and more.
• World’s best content selection–Access to millions of movies, TV shows, songs, books, magazines, apps, and games–with free, unlimited cloud storage for all Amazon content.
• Screen Sharing–Let an Amazon expert guide you remotely through any feature on your screen, available 24×7, 365 days a year–for free.

Always-Ready, Hands-Free Access to Alexa

With always-ready, hands-free access to Alexa on Fire HD 8, it’s now even easier to enjoy your favorite entertainment. When connected to Wi-Fi, ask Alexa to play a song, read aloud an Audible book, launch an app, or control video playback–simply by using your voice, even when your screen is on standby. You can even ask Alexa to video call a friend or family member, adjust the room temperature on your compatible smart home thermostat, or show your compatible smart home camera.

Fire HD 8 also comes with Show Mode, an immersive hands-free Alexa experience that offers full screen visual responses that are optimized to be glanceable whether up close or across the room. Just ask Alexa to see trending news, weather, your calendar, movie trailers, and more in full screen visuals that complement Alexa voice responses–or ask Alexa to play a song, station, or genre and Show Mode displays the song lyrics on your tablet screen.

You can also pair your Fire HD 8 with the new Show Mode Charging Dock for an enhanced, always-ready Alexa experience. Simply place your Fire tablet into the Show Mode Charging Dock and it automatically switches into Show Mode. The stand holds your tablet at an adjustable angle for easy viewing while charging it. Pick up your tablet to transition it back to the portable tablet mode and enjoy your movies, TV shows, books, apps, and games while on the go. The new Show Mode Charging Dock is only $39.99, or you can purchase the all-new Fire HD 8 bundled with the Show Mode Charging Dock at a special introductory discount–starting at only $94.99 (a $24.99 savings).

Even Better with Prime

Fire tablet customers who are Prime members have access to the best of Amazon entertainment because Prime is better with Amazon Devices, and Amazon Devices are better with Prime. Over 100 million paid Prime members around the world enjoy an unparalleled combination of shopping and entertainment. In the U.S. this includes unlimited access to award-winning movies and TV episodes, such as Manchester by the Sea, Tom Clancy’s Jack Ryan, and The Marvelous Mrs. Maisel with Prime Video; unlimited access to Prime Music, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals; one free pre-released book a month with Amazon First Reads; and more. Prime members also receive deep discounts on select popular products at Whole Foods Market, plus an additional 10 percent off hundreds of sale items. Prime was built on the foundation of unlimited fast, free shipping, and members receive Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns, two-hour delivery with Prime Now in more than 30 major cities, and unlimited FREE Two-Day Shipping on more than 100 million items. If customers are not yet Prime members, they may be eligible for a 30-day free trial of Amazon Prime at www.amazon.com/prime.

Availability

The all-new Fire HD 8 comes in four fun color options: Black, Marine Blue, Punch Red, and Canary Yellow, and is available for pre-order today starting at $79.99. Fire HD 8 will begin shipping on October 4; order the new Fire HD 8 today at www.amazon.com/firehd8.

Fire HD 8 tablet cases are also available in matching colors and can stand in both landscape and portrait orientations–only $29.99.

In addition to the Fire HD 8, Amazon also today introduced the all-new Fire HD 8 Kids Edition tablet for $129.99, available for pre-order at: www.amazon.com/firehd8kidsedition. The Fire HD 8 Kids Edition will start shipping on October 4. Amazon also today announced Amazon FreeTime and FreeTime Unlimited is now available in Spanish–for more information, read this press release.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.