Amazon has announced new Fire 10 tablets:

SEATTLE–(BUSINESS WIRE)–Apr. 27, 2021– (NASDAQ: AMZN)-Amazon today announced the next generation of Fire HD 10 tablets-the all-new Fire HD 10 and first Fire HD 10 Plus offer powerful performance, a brighter full HD display, updated design, and features to help customers stay entertained, connected, and productive. Plus, with the Fire HD 10 Productivity Bundle, customers can get more done with a detachable keyboard case and a Microsoft 365 Personal subscription. Amazon also introduced an all-new Fire HD 10 Kids tablet for kids ages 3-7, and new Fire Kids Pro tablets built with 6-12 year-olds in mind-learn more here (www.amazon.com/pr).

“Our best tablets just keep getting better. The new Fire HD 10 is brighter, thinner, and lighter, with an octa-core processor for fast and responsive performance, 50% more RAM, and all-day battery life-and is still only $149.99,” said Kevin Keith, vice president, Amazon Devices. “Plus, we added new apps, features, and accessories, including a Productivity Bundle with the Fire HD 10, a Microsoft 365 Personal subscription, and a detachable keyboard case, to help you get more done.”

For just $149.99, the all-new Fire HD 10 features:

• Fast and responsive-Powerful octa-core 2.0 GHz processor and 3GB RAM, with 50% more RAM than the previous generation for fast performance and app starts.
• Stunning display-Vivid 10.1″, 1080p Full HD display is 10% brighter than the previous generation with more than two million pixels.
• Updated design-Thinner and lighter design than the previous generation with uniform bezels, and a screen strengthened with aluminosilicate glass.
• All-day battery life-Up to 12 hours of battery life for browsing the web, watching videos, listening to music, and more.
• Plenty of storage-Available with 32GB or 64GB of internal storage, plus support for up to 1TB of expandable storage via a microSD card, there’s plenty of space for your photos, videos, and apps.
• Stay entertained-Access millions of movies, TV shows, songs, books, apps, and games on your tablet.
• Stay connected-2MP front-facing camera is landscape oriented to support widescreen video calls with friends and family-simply ask Alexa to make a call, or use apps like Zoom, Skype, and Microsoft Teams, whereby if you have enabled Microsoft Teams with PSTN (Visit Website here), you will be able to see a wider array of benefits for this software feature.
• Stay productive-Check email, chat with a co-worker, easily view or download a file, update shopping lists, and set calendar reminders using apps like Office, Outlook, OneNote, Microsoft Teams, Notepad, and Dropbox.
• Split screen-An all-new feature for Fire OS shows two compatible apps like Messenger from Facebook and Prime Video, side-by-side for easy multi-tasking. You can check your social media accounts while watching a movie, take a video call on Zoom while sending a message, or take notes in OneNote while reading a Kindle book.
• Immersive Dolby Atmos audio-Videos, games, and web content sound amazing. Listen via built-in speakers, or connect speakers or headphones via Bluetooth or the headphone jack.
• Alexa hands-free-With always-ready, hands-free access to Alexa, you can easily control video and music playback, launch apps, get news and sports scores, manage your smart home devices, make a video call, and even enable Show Mode to transform your tablet into an Echo Show experience. Fire HD 10 and Alexa are designed with privacy in mind. When you say, “Alexa,” a blue bar will appear on the screen to indicate that your device is processing your request and is streaming to the cloud. You can also turn the Alexa microphones off on your Fire HD 10 at any time by tapping the Alexa hands-free button in the Quick Settings menu.
• World class parental controls–With Amazon Kids, parents can easily manage their kids’ screen time and set daily goals, age filters, and time limits for both weekdays and weekends. Parents can manage these settings on the device or through the Amazon Parent Dashboard.
• Climate Pledge Friendly-The new Fire HD 10 tablets are certified by Carbon Trust’s ‘Reducing CO2′ Product Carbon Footprint Label, a certification that demonstrates a reduction in the carbon footprint of products, year-over-year.

For only $30 more, Fire HD 10 Plus adds:

• Fast performance-With 4GB RAM, it offers even more memory for playing your favorite game or multi-tasking during the day.
• Premium finish-Soft touch, slate colored finish for a high-quality feel.
• Hassle-free wireless charging-Charge wirelessly with any compatible Qi certified charger, or pair with the Made for Amazon wireless charging dock from Anker (sold separately), and Fire HD 10 Plus transitions from a portable tablet to a countertop smart display with hands-free access to Alexa in Show Mode.

Starting at $219.99, Productivity Bundles include either a Fire HD 10 or Fire HD 10 Plus and:

• Detachable keyboard case-Designed by Fintie to perfectly fit your Fire HD 10 and Fire HD 10 Plus, the all-new Bluetooth keyboard with detachable case lets you adjust screen-viewing angles for a comfortable typing experience. And if you want to unwind and read a book, the keyboard magnetically detaches and then simply snaps back on when you want to check email, take notes, or browse the internet. The case can also be purchased separately for $49.99.
• Microsoft 365 Personal subscription-Includes a 12-month subscription to premium Office apps, 1TB of OneDrive cloud storage, and more, which you can use on up to five compatible devices at the same time. Your subscription auto-renews after one year at the regular rate (MSRP $69.99).

Stay entertained with Prime

• Watch thousands of movies and TV shows, including Amazon Originals like Coming 2 America, The Boys, Tom Clancy’s Jack Ryan, and Sylvie’s Love, as well as Emmy and Golden Globe winners Fleabag and The Marvelous Mrs. Maisel, Golden Globe winner Small Axe, Golden Globe winner and Academy Award nominee Borat Subsequent Moviefilm, Academy Award winner Sound of Metal, and Academy Award nominee Time and One Night in Miami….
• With Amazon Music, Prime members have access to two million songs and thousands of playlists and stations.
• Prime Reading has a rotating selection of more than 1,000 books, magazines, comics, and more. With Amazon First Reads, Prime members get early access to Kindle Books before they publish, based on a selection of titles curated by the Books Editorial team.
• Get unlimited full-resolution photo storage and 5GB video storage with Amazon Photos.
• With Prime Gaming, customers can enjoy free games, in-game content, a Twitch channel subscription each month, and more.

To sign up or start a 30-day free trial of Amazon Prime, visit www.amazon.com/prime.

Pricing and availability

Starting at $149.99, Fire HD 10 is available for pre-order today with 32GB or 64GB of storage and is offered in Black, Denim, Lavender, and Olive colors. Fire HD 10 Plus is available with 32GB or 64GB of storage starting at $179.99. The Made for Amazon Wireless Charging Dock by Anker is available for $49.99 and can be purchased as a bundle with Fire HD 10 Plus. Both tablets can also be purchased as part of the new Fire HD 10 Productivity Bundle, which features a Made for Amazon keyboard case by Fintie and a 12-month Microsoft 365 Personal subscription, starting at $219.99.

Accessory cases are available for Fire HD 10 and Fire HD 10 Plus tablets in Black, Lavender Haze, Deep Sea Blue, and Olive Green.

All tablets and accessories will begin shipping on May 26. To learn more, visit: www.amazon.com/firetablets.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

SEATTLE–(BUSINESS WIRE)–Apr. 27, 2021– Amazon.com, Inc. (NASDAQ: AMZN) today announced the all-new Fire Kids Pro tablets for kids ages 6 to 12 and the next generation Fire HD 10 Kids tablet for kids ages 3 to 7. Now, grown-ups can choose a Fire Kids tablet experience that meets the changing needs of kids as they grow, while enjoying flexible parental controls that give adults peace of mind. Amazon also announced a new suite of Fire HD 10 tablets for entertainment and productivity, learn more here.

Fire Kids Pro

The all-new Fire Kids Pro reimagines the tablet experience for kids ages 6 to 12 with features that empower kids to independently explore and expanded, age-appropriate content. Fire Kids Pro is an affordable, kids tablet that includes everything a child needs to get started-a full-featured Fire tablet, a one-year subscription to Amazon Kids+ with an expanded selection of content for older kids, a slim protective case, and a two-year worry-free guarantee. Fire Kids Pro is available in three sizes and four colors and prints. And, any customer with a Fire or Fire Kids tablet can enable the new Fire Kids Pro features on their existing device using the Amazon Parent Dashboard.

The all-new Fire Kids Pro includes:

• Expanded Amazon Kids+ content: Fire Kids Pro comes with a one-year subscription to Amazon Kids+, which includes a large selection of premium entertainment and educational content, now with even more of the content older kids love. Kids can choose from thousands of apps, songs, Audible books, games including Teen Titans Go and Asphalt 8, books like Keeper of the Lost Cities and Chronicles of Narnia, PG and PG-13 videos hand-selected by the Amazon Kids team, plus educational content from National Geographic, Rabbids Coding, LEGO, and more.
• Digital store: In addition to Kids+ content, Kids Pro tablets include access to a digital store so kids can request apps like Disney+, Spotify, Minecraft, Zoom, and more. Kids can request apps, and parents approve purchases and downloads. The digital store includes a selection of apps designed for children, and parents can choose to allow expanded access to additional apps. Mature and adult content is always excluded.
• Web browser: The Amazon Kids web browser now includes a setting that gives kids open but filtered access to the web for school projects and online curriculum. Built-in controls are designed to help filter out inappropriate sites. Parents can also allow and block specific sites.
• Voice and video calling: Kids can make and receive voice and video calls over Wi-Fi with parent-approved contacts who have a Fire Kids tablet, Echo device or the Alexa app, letting them easily chat with friends to collaborate on homework or stay in touch with family. Kids can also make announcements like “I’m done with my homework” from the tablet to Alexa-enabled devices at home.
• Music: A music row that includes stations from iHeartRadio Family makes kid-friendly music more easily accessible. Kids can choose from an array of curated playlists like Acoustic for Kids and Homework Inspiration, as well as live radio stations.
• Flexible parental controls: Amazon Kids free parental controls make it easy for grown-ups to manage their kids’ screen time and digital content. Grown-ups can set daily goals, age filters, time limits for both weekdays and weekends, adjust the web browser experience, turn voice and video calling on or off, approve communications contacts, approve or deny purchases from the digital store, and more.
• Grown-up look and feel: The home screen theme looks and feels more like a “grown-up” tablet. A new “For You” tab offers a personalized screen of content for easy discovery of new and recommended content, while the “Home” tab provides easy access to the child’s screen time rules and key features such as voice and video calling, the web browser, and the digital store.
• Fun case and color options: Fire Kids Pro comes with a slim case in cool colors and fun prints that protects against drops and bumps. Parents can choose from Sky Blue, Black, Doodle, and Intergalactic. The case includes an adjustable stand that makes virtual learning, game play, and video watching easy and comfortable. All Fire Kids Pro tablets include a two-year worry-free guarantee-if it breaks, return it, and Amazon will replace it for free.

“Parents and kids love our Fire Kids tablets-they continue to be the best-selling kids tablets in the U.S. As kids’ interests expand, they naturally want to do more and need a tablet that grows with them,” said Kurt Beidler, general manager, Amazon Kids & Kids+. “The Fire Kids Pro offers everything parents already love from our Kids tablets with a new experience that gives kids ages 6 to 12 even more of what they want-more content, more freedom to safely explore with new features, and more social connection. And, Amazon Kids offers flexible parental controls that allow parents to tailor their children’s experience based on their family style-giving parents peace of mind as their kids get older.”

“Kids mature at different rates, and it’s up to parents to decide which types of content they’re comfortable with their kids engaging,” said Stephen Balkam, CEO of the Family Online Safety Institute. “The way these products are designed gives families the ability to maintain oversight while building a healthy relationship with technology. Establishing this kind of trust will help with creating positive habits for kids as they become more independent online.”

Fire HD 10 Kids

The next-generation Fire HD 10 Kids includes a Fire HD 10 tablet that offers up to 12 hours of battery life and USB-C for easy charging, especially for kids. The brilliant 10.1″ HD display coupled with fast performance makes for a great video experience. Fire HD 10 Kids comes with a kid-proof case in Sky Blue, Aquamarine, or Lavender with a kickstand that doubles as a handle; a year of Amazon Kids+; and a two-year worry-free guarantee. It’s the perfect tablet for kids ages 3 to 7.

Amazon Kids+ provides kids unlimited access to over 20,000 books, movies, TV shows, Spanish-language content, Audible books, educational apps, and games-all curated by kids content experts. Amazon Kids free parental controls make it easy for grown-ups to manage their kids’ screen time and digital content. With the “Learn First” feature, grown-ups can block access to games and cartoons until after educational goals are met. These settings can be managed on the child’s device or through the Amazon Parent Dashboard.

Pricing and availability

The all-new Fire Kids Pro tablets start at $99.99 for the Fire 7 Kids Pro, $139.99 for the Fire HD 8 Kids Pro, and $199.99 for the Fire HD 10 Kids Pro. Families with an existing Fire Kids tablet can also upgrade to Fire Kids Pro through the Amazon Trade-In program with a 20 percent discount.

The next-generation Fire HD 10 Kids is $199.99. For a limited time, customers can get a 30 percent discount when they buy two Fire HD 10 Kids tablets.

Fire Kids Pro and Fire HD 10 Kids tablets are available for pre-order starting today and will begin shipping on May 26.

Amazon Kids is completely free to parents, and Amazon Kids+ subscriptions start at $2.99 per month for Prime members and $4.99 per month for customers who are not yet Prime members. Customers can use the same Amazon Kids+ subscription across any compatible device to access even more kid-friendly content, including Fire tablets, Fire TV, Kindle, Echo, iOS, Chromebook, or Android devices.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.