It looks as of Activision is indeed getting ready to announce a new entry into their acclaimed & wildly successful Skylanders franchise. A PR has gone out to press revealing the release date on what has been dubbed “the final Swap Force character:

Fans in Line to be Among the First to Receive the Final Skylanders SWAP Force Character Before it Hits Store Shelves celebrating Skylanders Day!

Before the final Skylanders SWAP Force character, Doom Stone, is released to the public, the first 500 Portal Masters to line up at The World’s Greatest Toy Store(TM) on Wednesday, April 23, will be among the first to get their hands on this must-have figure.*

Fans attending the event will get the chance to meet Skylanders costumed characters, experience the bestselling kids’ videogame franchise at in-store gaming kiosks and receive other fun Skylanders giveaways. Eager consumers can also take advantage of the following Skylanders deals and discounts, valid only at Toys”R”Us Times Square, on Wednesday, April 23: *

SAVE $25 Skylanders SWAP Force Starter Pack (Was $64.99; Now $39.99)

* BUY ONE GET ONE 50% OFF ALL Skylanders figures and accessories – prices vary**

Where: Toys”R”Us Times Square, Lower Level 1514 Broadway (at 44th Street), New York, NY 4pm Eastern *All giveaways and event materials are available while supplies last and will be distributed to braceleted event participants only. Limit one per customer. Quantities limited; no rain checks.

**Discounted item must be of equal or lesser value to the lowest priced item purchased. Excludes all clearance items.

Invites to a new Skylanders focused event went out to media outlets earlier this week. So the timing for the PR is rather fitting, it’s currently unknown if event participants will be under NDA, meaning they may not be able to discuss what they’ve seen until a certain period.