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Transformers: Devastation is real, and Activision has announced it:

ACTIVISION PUBLISHING, INC. AND PLATINUMGAMES INC. CHANGE THE FIGHT IN TRANSFORMERS: DEVASTATION

New action-brawler video game lets fans experience the TRANSFORMERS like never before

SANTA MONICA, Calif. – June 16, 2015 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced it is teaming up with acclaimed development studio PlatinumGames Inc. to release a groundbreaking new game starring the TRANSFORMERS Generations characters. Based on Hasbro’s colossal entertainment franchise, TRANSFORMERS: Devastation is a third-person action-brawler game with a breathtaking comic book-inspired visual style.

Forged with PlatinumGames’ gift for fast-paced action and mesmerizing art design, TRANSFORMERS: Devastation harnesses the unique abilities of its heroes to convert from robot to vehicle form to extraordinary effect. In this incredibly dynamic, combo-fueled experience, players battle as one of five AUTOBOTS – OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, WHEELJACK and GRIMLOCK. Throughout the game, players unlock new skills, forge new weapons, and augment their characters to battle against the vicious DECEPTICONS, including MEGATRON and the powerful combiner DEVASTATOR.

PlatinumGames utilizes cel-shaded artwork to create contemporary versions of the bold, brightly colored designs of the original TRANSFORMERS characters. The game features a story inspired by the IDW comic book universe and includes the talents of legendary voice actors like Dan Gilvezan as BUMBLEBEE, Frank Welker as MEGATRON and SOUNDWAVE, Gregg Berger as GRIMLOCK, and Peter Cullen as OPTIMUS PRIME.

TRANSFORMERS: Devastation is expected to arrive later this year on the PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, the all-in-one games and entertainment system from Microsoft, the Xbox 360 games and entertainment system from Microsoft, and Windows PC via Steam. To keep up with the latest news and updates from the game, please visit www.TransformersGame.com and www.facebook.com/TransformersGame.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

About PlatinumGames Inc.

PlatinumGames Inc. is an independent entertainment developer based in Osaka, Japan, dedicated to making high-quality, next-generation games for a variety of hardware platforms. Under the slogan “Taking on the World as the Representative of Japan,” PlatinumGames works hard to deliver fresh surprises and new experiences to gamers all over the world. Official website: www.platinumgames.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company’s website, www.activision.com, or by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about Transformers: Devastation, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. ©2015 Hasbro.  All Rights Reserved. Game ©2015 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Purchasing and using the software constitutes acceptance of the Software License Agreement available at support.activision.com/license. “PlayStation” and “PS3” are registered trademarks. “PS4” is a trademark of Sony Computer Entertainment Inc. The ESRB rating icon is a trademark of the Entertainment Software Association. All other trademarks and trade names are the properties of their respective owners.

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